Job Description

Baker Home Exteriors – Director of Marketing

At Baker Home Exteriors, we specialize in transforming homes through high-quality exterior remodeling services, including roofing, siding, windows, doors, gutters, repairs, and outdoor living solutions. We are passionate about delivering excellence and enhancing curb appeal.  We’re looking for a Director of Marketing to lead our marketing strategy, elevate our brand, and drive qualified leads to support our ambitious sales goals.

Summary

As the Director of Marketing, you will be responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, customer acquisition, and revenue growth. You’ll work cross-functionally with sales, operations, and leadership to align marketing efforts with business objectives. This role is ideal for a hands-on marketing leader with a deep understanding of performance marketing, digital strategy, and brand development in the home improvement industry.

Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The lists below are representative of the knowledge, skill and/or ability required.

Minimum Qualifications

• Education: Minimum High School graduate or GED, bachelor’s degree preferred
• Experience: 2-3 years of marketing experience
• Computer: Experience with Microsoft Suite and Adobe CC a plus
• Valid Driver’s License required

Knowledge, Skills, and Abilities

• Proven experience in marketing strategy development, preferably in home services or related industry.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Team player with excellent communication and collaboration skills.
• Familiarity with social media, content creation, and digital marketing trends.
• Creative mindset with a strategic approach to problem-solving.

Essential Functions

• Develop and implement multi-channel marketing strategies to drive lead generation and sales.
• Oversee digital campaigns including paid search, SEO, social media, email, and website optimization.
• Analyze performance metrics and optimize campaigns based on data-driven insights.
• Manage marketing budgets and allocate resources to maximize ROI.
• Drive brand consistency across all touchpoints and customer experiences.
• Collaborate closely with sales leadership to align messaging, targeting, and lead handoff processes.
• Lead local marketing initiatives, including events, community outreach, and co-op programs with vendors.
• Conduct market research and competitive analysis to inform strategic planning.

Physical Demands

• Minimal

Work Environment

• In-Office

Disclaimer:

The statements herein are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
Baker Roofing Company is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status. If you need special assistance or accommodation in applying for employment at Baker Roofing Company, please contact our Recruiting department at 919-828-2975 or recruiting@bakerroofing.com.

• Principals only. Recruiters, please don't contact this job poster.

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